Training videos can be a very effective way to train people in a certain task or job position. However, the effectiveness of a video training series is directly tied to the quality and clarity of the video series itself. Let’s consider aspects of a training video that impact its effectiveness.
The cost of a professional training video is directly related to the time and materials that go into the production. Here are variables to consider:
Will the series be produced with actual employees or actors? There are benefits to both options. An employee with expertise in a certain field knows how to accomplish a specific task. However, they may not be clear communicators or comfortable in front of a camera. A consideration is a hybrid model where experienced employees or technicians perform a certain task on camera and a written script is narrated by a professional voice to support their actions. Requesting employees to speak on camera can make some folks uncomfortable or feel awkward.
Simplicity and clear communication is imperative. A video training series should NOT be confusing or complicated to watch. The goal is to break down a task and demonstrate it clearly with video and audio support. That is why it is very important to really plan the training series. Write a simple, easy to follow script and keep production clear and concise.
Use video to really focus on the details of a specific action. Think about camera angles, close ups of certain actions and so forth that provide clarity and guidance for the viewer. A training video series will only be as effective as the shots selected to explain the process. If you cannot see the details in the shots then it is not very helpful in providing specifics in learning a particular process. Let the images provide important details!
Use animation and motion graphics to enhance the training experience. Quality technical animation can show things such as the inside workings of an engine or device. It can show things that are difficult if not impossible to actually film. However, quality animation and graphics can add significant cost to a project. You have to consider the cost vs benefit of utilizing animation.
Reinforce key tasks or actions with title graphics. Title graphics can help provide more attention to certain tasks. However, you don’t want to over burden the viewer with too many words on the screen. As the saying goes, “a picture is worth a thousand words.”
Really think through the visuals that help clarify a specific action.
SUMMARY
Pre-pro! Plan out the training video BEFORE filming! A good script is your roadmap!
Determine costs in advance. Either a per finished minute cost or a per day fee for professional services like Outpost Worldwide. Request a comprehensive estimate.
Pay attention to good lighting and absolutely GOOD audio! Poor audio is a deal breaker!
Keep the training video clear, concise and easy to follow!
Design your video to be updated or revised as needed.
Meet with a professional video company to explore costs and process.
Take advantage of both informative visuals and audio support for optimum effectiveness.
Prepared by Michael Wunsch
OUTPOST WORLDWIDE
